Outcome-based Approach to Program Design and Implementation

Greenlam believes that one of the key paradigm shifts in designing and executing a Corporate Social Responsibility program is to move from activity-based execution to an outcome-based execution model keeping in mind long term sustainability of our efforts. Hence, we start with identification of key beneficiary needs to tailor the interventions accordingly and define specific outputs and outcomes under each program that we envision to achieve. The envisioning of outcomes helps us determine the design, implementation and the monitoring approach for the program. This is done through co-planning and co-creation of Theory of Change / Log Frame Analysis with all our implementation partners.

Monitoring, Evaluation and Learning (MEL)

Greenlam believes that it is vital to have a structured approach to measure the immediate, short-term and long-term output and outcome indicators for a program. These indicators become the objective measure of the progress of the project and the impact on the ground. We aim to create a consistent and robust approach to collect quantitative and qualitative data based on the monitoring framework – with both objective measures and data on the ground. For this, we focus on strong capacity building of all our implementing partners and train them on template creation, collection of data, interpretation of data and decisions based on data received. The Greenlam team at each manufacturing unit also supports in the process of on-ground monitoring of the programs, while the Greenlam head office team visits the program sites regularly over the year, ensuring multiple levels of checks and balances.

Focus on Sustained Long-Term Impact

While there are many immediate solutions to address social issues, Greenlam’s focus is to institutionalize an approach that can create and sustain impact even after the company has exited from the community or ceased to implement its CSR initiatives. We at Greenlam take a holistic view of the problem, bring together practitioners with specific expertise and most importantly, integrate the solution with existing government, community and private initiatives to ensure synergies and long-term sustainability. We believe in building community equity by working deeply with last mile stakeholders such as ASHA workers, Aanganwadi workers, medical professionals at rural health clinics, women-led SHGs, Village Development Committees and Water Use Committees, and local government stakeholders. We proactively advocate with govt stakeholders at village and district levels (Panchayati Raj Institutions, District and Community Health Officers, District and Block Education Officers) to ensure institutional buy-in.

While all our programs are long term with multi-year interventions, we focus on building the capacity of community members from year 1 to take ownership of the initiatives and assets created on the ground, ensuring long term sustainability of the program and continuity of impact.