Introducing Ultima: Greenlam’s Latest Distributor in New Zealand


Greenlam Industries is pleased to announce a strategic partnership with Ultima, our official distributor in New Zealand. Ultima brings extensive expertise and a strong reputation for premium surface solutions, perfectly aligning with Greenlam’s vision of providing world-class laminate products to customers across the globe.

Introducing Ultima

Established in New Zealand, Ultima specialises in high-quality laminate, veneer, and bespoke surface materials tailored to meet the diverse needs of architects, designers, builders, and homeowners. Driven by sustainability, quality, and innovative design, Ultima has quickly become synonymous with luxury and responsible craftsmanship within the New Zealand market.

Ultima’s guiding philosophy—“Crafting Sustainable Luxury for New Zealand”—captures their commitment to balancing aesthetic excellence with environmental responsibility. By prioritising sustainably sourced materials and local manufacturing, Ultima ensures that every product delivered meets stringent eco-friendly standards, contributing positively to the environment.

Distribution and Logistical Excellence

One of Ultima’s significant advantages is its robust distribution capability. Through an integrated supply chain comprising global sourcing, in-house manufacturing, and a streamlined logistics framework, Ultima efficiently delivers premium surface solutions throughout New Zealand. Their facilities, strategically based in Auckland, enable quick turnaround times, consistent quality control, and tailored customisation.

This logistical strength makes Ultima uniquely positioned to offer comprehensive, end-to-end surface solutions. Clients benefit from dealing with a single supplier for procurement, fabrication, and delivery of finished products, simplifying project management and ensuring superior outcomes. Whether it’s residential renovations or large-scale commercial developments, Ultima consistently demonstrates reliability and exceptional service standards.

Comprehensive Product Range

With Greenlam’s extensive catalogue now available exclusively through Ultima in New Zealand, local customers gain direct access to a diverse range of globally acclaimed products. Ultima provides Greenlam’s high-pressure laminates (HPL), anti-fingerprint AFX laminates, decorative solid timber & timber veneer, bringing advanced, versatile finishes to New Zealand’s interior design landscape.

Greenlam’s laminates are renowned internationally for their durability, innovative designs, and practical features such as antibacterial properties, scratch resistance, and fire-rated compliance. By incorporating Greenlam products, Ultima enhances its capacity to meet stringent demands for both style and performance, ensuring New Zealand projects benefit from superior quality surfaces.

Market Presence and Trusted Reputation

Ultima has successfully established itself within New Zealand’s competitive construction and design industries, building trusted relationships through consistently delivering high-quality products and bespoke solutions. Its client base includes prominent architects, interior designers, commercial builders, and discerning homeowners, underscoring its versatility and appeal across diverse markets.

The company’s proactive approach and dedicated client service have earned it a reputation as more than just a supplier—Ultima is a valued design partner. Their team engages closely with clients, offering expert guidance, customised product solutions, and ongoing support throughout the project lifecycle, ensuring each client’s unique vision is brought vividly to life.

Commitment to Sustainability

Sustainability remains at the forefront of Ultima’s operations. Aligning seamlessly with Greenlam’s own sustainability goals, Ultima actively promotes responsible sourcing, local manufacturing, and eco-friendly innovations. Their partnership with saveBOARD, a pioneering New Zealand enterprise focused on recycling packaging into sustainable building boards, is a prime example of their dedication to circular economy principles.

The resulting betterJOINERY Ultima Laminate line combines saveBOARD’s recycled panels with Greenlam’s premium laminates, producing fully recyclable boards that significantly reduce environmental impact. This groundbreaking initiative positions Ultima as a leader in sustainable surface solutions and a proactive contributor to New Zealand’s broader environmental goals.

Quality Assurance

Quality is non-negotiable for Ultima. Partnering with Greenlam reinforces Ultima’s already stringent quality assurance processes, ensuring every product delivered to customers adheres to global best practices. Greenlam’s international certifications, rigorous testing standards, and extensive research and development support Ultima’s promise of excellence, durability, and reliability in every installation.

Customers can trust that when they choose Ultima-supplied Greenlam laminates, they are selecting products with proven performance in critical applications worldwide. Whether for high-traffic commercial spaces requiring durability or bespoke residential projects demanding aesthetic finesse, Ultima guarantees consistently superior quality.

Visionary Leadership

Ultima’s leadership team emphasises collaboration, innovation, and long-term sustainability—principles strongly aligned with Greenlam’s brand values. Under their strategic direction, Ultima continually invests in product innovation, eco-friendly practices, and market expansion. Their goal is to elevate New Zealand’s surfacing industry standards while remaining deeply committed to environmental stewardship and premium quality.

As Greenlam’s exclusive NZ distributor, Ultima’s clear vision, combined with its exceptional operational and logistical capabilities, creates a powerful synergy that benefits both businesses and end-users across New Zealand.

The Future with Ultima and Greenlam

The partnership between Greenlam and Ultima represents an exciting chapter for both companies, promising a future filled with collaborative success, innovation, and shared growth. With Ultima’s established market presence, proven distribution network, commitment to quality, and passion for sustainability, Greenlam confidently entrusts Ultima to represent its world-class laminate products in New Zealand.

Together, Greenlam and Ultima look forward to setting new benchmarks in surface solutions, enhancing design possibilities, and significantly contributing to sustainable practices in the architectural and construction sectors. This partnership not only underscores Greenlam’s global reach but also reaffirms its ongoing dedication to delivering excellence, innovation, and sustainability worldwide.

Greenlam warmly welcomes Ultima into its global network and anticipates a prosperous partnership serving New Zealand’s dynamic and discerning market.

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